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Thing 14: Technorati

I think I now understand where the authority rating comes from: it's from how many times the blog is linked to by other sites. I think I remember Chris Anderson at MLA talking about this a bit. He blogged about his upcoming book for two years--essentially writing it on-line. When the book came out, he asked his blog subscribers for reviews. He got 740 reviews on the 800 free copies he sent out; these linked to Amazon and drove sales of his book. So the power of a blog is in how many times it's linked to.

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